Tarte Shape Tape Concealer - Worth The Hype?

Tarte Shape Tape Concealer - Worth The Hype? | LENNE ZULKIFLLY

Hello, gorgeousness! I know, I know. I am late to the bandwagon. I couldn't help myself. Tati, being my absolute fave makeup and beauty 'consultant' and I do not own her favourite concealer of all time?? Can't relate. So I went out to Sephora Sunway Pyramid and finally got my hands on it.

I had really high hopes for this. Lots of beauty gurus love this stuff. I mean, sure it really is good stuff if they keep raving about it, right? Anyway, for starters, this concealer retails for RM115 for 0.34oz of product. It is not an affordable concealer. At least, that's what I thought when I first saw the advertisement in my email. I personally wouldn't want to spend 100 ringgit just for a tube of concealer. But I did it anyway.

Update: it's freaking RM120 now...

Speaking of tubes, I am actually surprised at how noticeably large the tube is and how much product you get! Yes, you get more product with Shape Tape versus other concealers - Nars Radiant Creamy concealer (RM112) for 0.22oz, Too Faced Born This Way concealer (RM126) has 0.16oz, and Urban Decay Naked concealer (RM108) has 0.16oz. So, take your pick. 

Tarte Shape Tape Concealer - Worth The Hype? | LENNE ZULKIFLLY


Shape Tape concealer comes in a tube with a gigantic doe-foot applicator. It's so incredibly big that it picks up a lot of product in one dunk and that one dunk is all I need for my whole face. I think the huge and wide applicator (aside from the amount of product you get) is a great tactic to justify the price tag. It feels high quality and heavy-duty. 


This stuff is FULL COVERAGE through and through!! When my internet friends say it's full coverage, it's full coverage. It's not a false alarm. They mean it! The coverage is tip-top. It covers everything - blemishes, super dark and blueish under-eye circles, you name it. Apart from that, a little goes a long way with this bad boy. What I always do is take a little bit of product from the applicator with a blending brush and blend away. It blends really well and it will not lose its pigmentation. You don't need a lot of it, I tell you!

Tarte Shape Tape Concealer - Worth The Hype? | LENNE ZULKIFLLY

Tarte Shape Tape Concealer - Worth The Hype? | LENNE ZULKIFLLY

Texture, formula & longevity

It's thick, hence the coverage. Even though it's thick, it goes super smooth under the eyes! You know sometimes concealers tend to make your under eyes look dry and 'crispy'? This doesn't. As far as longevity goes, this stuff stayed put all day long. All. Day. Long. It did settle in my fine lines because that's the nature of having fine lines. Products like this will cling to those lines. HOWEVER, nothing major. I swear I have had worse cases with concealers before and this is nothing near as dramatic as the others.

It also doesn't fade off or break apart or budge at all, at least on me. The key is not to apply too much because it WILL get cakey. I have a feeling this concealer is the one that will cake up if you use it too much. So keep this in mind.

What I like about it:

  • The coverage is totally impressive; full coverage and appears smooth and luminous under the eyes.
  • A tiny bit goes a loooong way. One dunk is all I need, I don't need to take more product.
  • The concealer is so smooth that I don't have to set it with powder. It looks amazing all day whether you set it with powder or not. I always prefer to set my concealer with powder to ensure its longevity but I am fine with not setting it with the Shape Tape. I have oily skin and this says a lot.
  • Long-lasting. Considering how oily my skin is, this stuff is amazeballs. It's an oily-skin-friendly kinda product is what I am trying to say. 
  • No major creasing or accentuating lines. I would say minimal and still look good and smooth all day!
  • Even though it doesn't claim to be waterproof but I think it is.
  • It can last up to more than 3 months since I only use a tiny bit of it.
  • You actually get a ton of product with that price. I guess I am over the crazy price tag for a tube of concealer. I am over it. 

What I don't like about it:

  • The product dries quite fast. This is not the type of concealer where you can take your own sweet time blending. You gotta be ready to blend once you apply it to your face.
  • It can feel a tad heavy at times and will get cakey if you apply too much.

Final thoughts:

All in all, this is the best concealer I have ever used. I have been wearing it non-stop ever since I got it. No exaggeration! It does so much more than just spot concealing. I have been ditching my Maybelline Fit Me Foundation and using Tarte Shape Tape (only!) instead. God knows how much love I have for that foundation and now I am slowly getting rid of it. Wow. Within just a few weeks of usage, it has skyrocketed to one of my holy grails! Tarte Shape Tape really did that. So, back to the real question - is it worth the hype? YES! Thousand times yes!

*Some links used are affiliated links, which allows me to earn a small commission when you buy the product using my link. Please note that no commission is earned through clicking links. Thank you~
Have you tried Tarte Shape Tape before? What are your thoughts about it?


  1. I really like it, it's such a good concealer and I totally understand the hype xx

    Gemma • Gemma Etc . ❤️