At some point in your blogging journey, have you ever asked yourself, “Why is no one reading my blog?” Well, if you said yes then I want you to know that you are not alone.

It was disheartening and discouraging, didn't it?

I was in that exact same spot at the beginning of my blogging journey. I was frustrated because I was putting in effort and time into my blog but I wasn't getting the result I wanted. It seems like no one cares about what I am saying and then I go read someone else's blog, which naturally has hundreds of comments and that made me feel like I am an ant.

Many times I thought about quitting but that would never fix anything. I have taken a few long, long breaks but that's that. My momma didn't raise a quitter.

To make myself feel good about blogging, I even said to myself that it's kind of okay if nobody reads my blog. I used to keep a diary and it was something I kept under lock and key. I didn't blog it or post it on Facebook. So this should be okay, right? 

To be honest, it didn't do much. It didn't fix anything. My readers were still minimal, had zero comments, and my followers were basically people I kind of knew in real life. 

So I said “That's it. I am not giving up. Nothing great ever came easy. Let's start this all over again” 

Here's to the ones that are tired of getting rejected by the world and feel like no one is reading their blogs. Hopefully, by practising some of these tips you will get a ton of readers!

Keep writing, do not give up

First things first, the key to blogging for a lifetime is to not give up. I have series of breakdowns in the middle of the road but there's just something about writing that I can't just give it up like that, y'know what I mean?

I think this has something to do with being passionate as well. I think if you don't have that passion, people on the internet will be able to tell right away. If you speak to many of the successful bloggers here, you will notice one thing: they're passionate about what they do. 

It's not about the quantity

I always say this to myself like it's my blogging mantra. I mean, sure, publishing a lot of content will get you traffic and stuff but it's not always the way.

You never want to just post an article for the sake of posting it. I encourage you to take the time to write quality content. Just before you hit that publish button ask yourself questions like, “Will my readers get any value from this blog post?” or “If I am the reader, will I read this?”

Have goals other than traffic

I have been brainwashed by this one blog post I read a long time ago. It literally screamed “Screw traffic!” on my face. It doesn't really mean anything now that I am an adult and probably wiser. It's only there for me to look at and say something like “Ooh, today I have a lot of visitors from Sweden.” 

It's satisfying to have thousands of visitors to your site but blogging is much more than getting traffic. Set goals and once you have one or two, it will help you focus on what you should be focusing and it's often not traffic. 

Unless blogging is your source of income, then by all means. For the rest of us, we should rethink why we're blogging in the first place. Have goals. For me, I just want to have fun with blogging and if I can make money out of it, that's a bonus. 

Promote your content

This is pretty simple. As a blogger, you can't just sit around and expect people to magically find your blog. Once you start promoting properly you will start to see more and more people reading your blog.

At the beginning of my blogging journey, rarely did I actually promote my content on my social media channels. People don't even know I am pretty active here. I don't know why I was so embarrassed. That's just sad.

Fast forward to a few years back, I started to promote little by little on Twitter and Instagram. The key is to only focus on one or two social media platforms or you will eventually burn out. It's actually helping a lot with my engagement rate. I will never not promote my content now. So guys, be proud of your quality content and promote the hell out of it. 

“Go out” and “meet” people

This one deserves to be under its own point rather than to be under the previous one because it's technically not the same. Let me make it simple for you. It was called “blogwalking” back in the day. I don't know if it's still a thing, but it is to me. 

People normally do this by commenting on other blogs that kind of have the same audience as you. I know this sounds so simple but most people don't do simple things like this to grow their blog nowadays. 

I make it a habit to always comment on a certain number of blogs every day. It's a really nice feeling to have a little conversation with people online in my niche and to be honest, it does help my blog to receive tons of visitors from all over the world and getting valuable feedback and comments too. You have got to get out there to be known. Believe in the power of networking. 

Success doesn't really happen overnight

You need to remember this. This is not TikTok where you can gain fame overnight. Most people have been working for years before getting any kind of success.

Take it from me, I am nowhere near succeeding but I have been blogging for over 10 years and there are definitely some major blogging goals I have checked off. Everyone's blogging journey is different and mine took much, much longer than most bloggers. Don't ever compare yourself to other bloggers that you see. 

It's really the small changes that add up and make a big difference. What do you do in order to build your audience?